Challenges with solutions

Partners can compare their data against a benchmark  

Challenge: What is Soda’s value?

After much thought and discussion with the product manager and project owner, we realized that our main value was the option for partners to compare themselves to a benchmark of all Soda partners. When it came down to the UX, I decided it was important to show the partner an analysis with a benchmark comparison for every category we presented.

The solution

I created a dashboard where every category has a button that can open up a partner for review and compare them to their benchmark. For additional clarification, I added a written analysis that sums up the main insights which came out of the data comparison. Since not all users understand statistical data easily, summing up the information that emerged from the data helped our partners draw conclusions.

Offer to filter multiple categories in one request

Challenge: Too many filter requests load on the system

The first filter I designed sends each parameter request separately. It was simple and convenient, but did not fit common use. For example, to filter a continent, the user had to go through the menus and select one country at a time. After user testing, there was a requirement to choose several parameters in one request in order to reduce the load on the system.  

The solution

When I designed the new filter, I chose to open it in a lightbox, which focuses the user process from start to finish. The user sees only the categories, and when they select one, the window expands to show the next step.

This helped in understanding the continuation of the process. The filters are shown using text and graphics (icon/flag), and the choices they select appear on the right, with the option to remove them. When the user finishes, they send only one request to the system.

Drilldown and breakdown

Challenge: Help the user break down

In order to learn more about each category on the dashboard, I created the drilldown option. Drilldown into a category gives the partner a clear understanding of its behavior, not only by comparison to the benchmark, but in relation to other categories as well. The partner is also able to break down a category.

In order to encourage the partner to use the breakdown feature, I used call to action buttons, presenting all the categories they can break down by both name and icon. When the partner selected a category to break down, the original category was displayed (with the same color from the overview) and next to it, the breakdown category. Partners could easily replace the category using the dropdown menu next to it.

Learning user behavior

Challenge: Present user behaviour

Soda Insights provides its partner with not only a user overview, but also an analysis of their behavior. We started by mapping our partners’ main fields such as: fating apps, messaging apps and social networking apps. I decided to create a dynamic screen, in which each partner would receive the analysis according to their app.

We started by mapping the activity on each type of app. For instance, dating app activity was mostly likes and matches. Messaging app activity was messages between users, conversations and trending topics. Social networking activity was likes, follows, trending searches, trending content, etc.

After understanding the activity, I created various ways to present the data, in order to emphasise user behavior within each activity. For example, dating apps could understand the relationship between the number of likes to matches, or the average time needed to make a match. This helped our partners learn more about their users and understand more about their app benefits over their competitors.